This is Ethical Profits.

No robots here – ask us to find the pictures with traffic lights. We’ll do it every time.

Sure, we’re tech-minded, strategic cost accountants. But we’re also human.

Our Founders

 founder & ceo

 Jenn Viridis

 fouNDER & CTO

 David Sadowsky

How we roll

At Ethical Profits, we believe that accuracy and efficiency are not just good business practices, but ethical responsibilities to achieve progress. That’s why we combine traditional bookkeeping and financial reporting with the latest automation and AI tools to empower your business.

Our approach not only saves time and reduces errors, but also allows your team to focus on tasks that require human ingenuity and creativity. By adopting technology as a tactic to escalate progress, you can achieve your financial goals sooner and build impact that aligns with your mission.

Let us show you how to take your business to the next level with Ethical Profits!


Our mission at Ethical Profits is to help businesses achieve financial success while making a positive impact in the world. We believe that success and impact go hand in hand, and we strive to achieve this through our blend of bookkeeping, automation, AI, and values-oriented education, as well as employee empowerment programs. Our goal is to empower businesses to make a difference by providing them with the tools and resources they need to achieve their financial objectives in an ethical and socially responsible way.


Ethical Profits envisions a world where businesses thrive and make a positive impact on society. Our vision is to empower companies to achieve financial success while staying true to their values and creating meaningful change. Through our innovative blend of bookkeeping, automation, AI, employee empowerment programs, and ethical practices, we aim to transform the world of accounting and create a better future for all.



Empowering individuals is a core value at Ethical Profits. We are dedicated to not only supporting our clients but also their employees through our innovative programs and services. Our focus on empowerment reflects our belief in the transformative power of providing individuals with the tools and resources necessary to create positive change in their lives and communities.

Innovative Technology

We recognize the critical role that innovative technology plays in driving progress and achieving positive change. By leveraging cutting-edge automation and AI tools, we can remove systemic barriers for marginalized individuals, sidestep data-entry errors, and free up time for human innovation. We believe it is a moral imperative to explore and embrace new technological advancements to escalate cumulative social evolution.

Continuous Improvement

We strive to embody a growth mindset and continually seek ways to improve ourselves, our processes, and the services we offer to our clients. We acknowledge that there is always room for improvement and embrace the opportunity to learn and evolve. Through self-improvement, we enhance our expertise and ability to provide our clients with exceptional service and support.

Who we service

We specialize in serving non-profits and small to mid-sized businesses (SMEs) with annual revenues under $10 million who prioritize social and environmental impact. Our ideal clients value employee empowerment and innovative technology, such as automation and AI, for faster and more accurate results. We offer ethical and transparent financial management services to guide our clients towards greater sustainability and impact.

Sound like you? Then we want you to get in touch!

Ethical Profits cats

Our office is a little unconventional, and we like it that way! With five cats and one dog, we’re definitely not your average bookkeeping & accounting firm. We believe having pets around makes us happier humans, which means we’re better at our jobs. They remind us to take breaks for play, they provide much-needed stress relief, and they even help us brainstorm new ideas!

Check out @praxcats to get to know the real bosses around here.